[video=youtube;tOgmqjro4Ow]http://www.youtube.com/watch?v=tOgmqjro4Ow[/video]
The controller itself doesn't come up until about 5:42, but if you would like to ruin the joy & ecstasy of unboxing it yourself, go ahead and watch the whole video!
[This is not, nor was it recorded by, me]
Edit: Upon watching through the video, it is done by a child and so he doesn't have any medium or full shots of the controller, instead, he keeps the camera nuzzled up against it. You can catch a quick medium shot in the bottom right corner at just after 6:54, and after 7:20 the he seems to keep the camera still and you can see the controller in that same location. He then proceeds to flip it over and you can get a glimpse of the back.