Time to get honest I guess. We ran out of money. The software developers went 300% over budget and didn't deliver crucial features that we told them from day 1 needed to get done. The Berserker project ran into 6-figures (was only supposed to be $50,000 for the whole project software and hardware). The gaming accessories market is in the worst slump in 9 years. We are just trying to make the rent. We posted -$58,000 in 2013 and -$42,000 just year to date in 2014. (We basically broke even, those losses represent what the Berserker cost to design and build) We're just hanging on for dear life and hoping Christmas brings in some sales so we can resume Berserker. Berserker is a long term project. No matter what happens to my company and finances I'll be hanging onto Berserker and building them out of my basement again if that's what's needed.
We've always been a low volume shop, so we always tread a fine line when we go on these grandeur software projects. The original XBOX 360 macro controller also almost sent us into bankruptcy. It was the same thing. We went over budget and underdelivered. It was missing features we promised. We had our credit cards maxed out and $500 in our checking account and no sales coming in and the rent due. Customers didn't see to warm up to it at first. We weren't sure if we were going to make it. Eventually we did and 18 months later we took money and put it back into updating the XBOX 360 Macro software. Berserker is like the XBOX 360 Macro all over again. It's a tough battle right now but we'll stick with it and it'll turn around.
Now with that said the Berserker still does more than the XBOX 360 macro controller. Way, way more. Way way way more! WAAAAY MORE. IT'S THE MOST AWESOME FUCKING CONTROLLER EVER. Not sure how long it will take customers to see this, but it's the truth. I wouldn't say it if I didn't believe it. Since Berserker I haven't touched my old XBOX 360 macro. Yeah the learning curve is there and you have to draw all of your macros over again but I can do some awesome shit with Berserker that could never be done on XBOX 360 macro. Take XBOX 360 macro. Add all the features that customers requested but couldn't get on XBOX 360 macro. Add it up and you get the Berserker.
On a side note, we're not even supposed to be selling Ragnaroks - the business plan calls for selling only Berserkers. A high end model in the $200's that includes lifetime forge access, and a lower end model in the $100's where you have to buy the gamepacks. The lower end model would basically emulate the Ragnarok out of the box, but also give you the option of buying more gamepacks later but only if you choose to do so. We got forced into selling the Ragnaroks just to try to pay the rent and our debt service. We'll pull out of it but I can't lie the Berserker is basically on hold until we are out of survival mode. Market is D E A D right now, I mean dead.
Not what you wanted to hear. We tried to launch that PS4 Berserker as a kickstarter campaign to juice some funds back into the company so we could get the software developers back on the project to work on the forge some more, but that fizzled. We did get 11 backers. I wonder if we did a more traditional pre-order if that would have worked better.